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VERSION:2.0
PRODID:-//Extinction Rebellion Boston//Action//
BEGIN:VEVENT
SUMMARY:Training Series: Media Support
DTSTART:20230802T230000Z
DTEND:20230803T010000Z
DTSTAMP:20260411T054417Z
UID:1556@https://xrboston.org
CREATED:20260411T054417Z
DESCRIPTION:Join online: <a href="https://us06web.zoom.us/meeting/register
 /tZcuf-ChqT4uHN1f2-ciXSOJS9FSkOeoIwtW">https://us06web.zoom.us/meeting/reg
 ister/tZcuf-ChqT4uHN1f2-ciXSOJS9FSkOeoIwtW</a>\n\nEvent details: <a href="
 https://xrboston.org/action/media-support-07-16-23/">https://xrboston.org/
 action/media-support-07-16-23/</a>\n\n**Rescheduled from 7/19\n**This trai
 ning will last 90 minutes.**\n\n**Join us for Media Support Training!**\n\
 nWhat is messaging? Messaging is the most important part of any action. Th
 e messaging of an action includes:\n\n* **The Target.** Examples: Governme
 nt figures\, corporate leadership\, etc.\n* **The Demand.** Examples: Ban 
 new fossil fuel infrastructure\, move the East Boston substation to Logan 
 Airport\, protect 30% of Massachusetts land and water by 2030.\n* **The Im
 agery.** Examples: Big red stop signs to indicate the need to urgently sto
 p fossil fuel usage\, coffins and pallbearers to represent climate-related
  deaths.\n* **The Communication**.  Examples: Outreach to journalists to e
 nsure coverage of an action\, creation of content for social media\, shari
 ng the messaging angle with other chapter members so they can explain when
  asked.\n\nMessaging is a crucial part of the action planning process\, be
 cause if an action and its messaging does not reach newspapers\, televisio
 n\, radio\, or social media\, the public won't know the action happened\, 
 and the targets won't feel as much pressure to act as a result of the demo
 nstration.\n\nEarlier this year\, members of XR Boston's Media & Messaging
  team put together a guide about how to integrate messaging into an action
 . Topics in this guide include: Where does XR Boston get its messaging fro
 m? How do we bake the messaging into an action? How does the messaging get
  into newspapers\, television\, or radio? How is messaging spread on socia
 l media channels?\n\n**We want to teach you our media strategies!**\nJoin 
 us on Wednesday August 2 at 7 pm for an online Media Support Workshop. Dur
 ing the training\, members of XR Boston will discuss the concepts and tech
 niques of messaging with participants. [Sign up through Zoom](https://us06
 web.zoom.us/meeting/register/tZcuf-ChqT4uHN1f2-ciXSOJS9FSkOeoIwtW) and we 
 will send you the action messaging guide. Before the workshop\, please rev
 iew the guide and pick any topic that you would like to discuss.\n\n**Who 
 should attend this presentation?**\nAnyone who wants to learn how actions 
 convey messages should attend this presentation! Whether you're an action 
 organizer\, someone who wants to know more about messaging strategy\, some
 one who enjoys creating content\, or someone with a passion for journalism
 \, you'll glean important tips and tools from some of XR Boston's experien
 ced communicators. Rebels from other XR chapters or from other organizatio
 ns are encouraged to attend\, to share your perspectives and learn from a 
 different angle!\n\n**Other media workshops!**\n\n**Wednesday August 16\,*
 * [How to Talk to the Media](https://xrboston.org/action/how-to-talk-to-th
 e-media-08-02-23/): Join us on the Cambridge Common at 7 pm to practice in
 terview skills.\n\n**Wednesday August 23\,**[ Remote Media Desk Training](
 https://xrboston.org/action/running-a-remote-media-desk-08-16-23/): You ca
 n attend this online workshop from anywhere! Starting at 7 pm\, you'll lea
 rn how to manage a contemporaneous action media desk\, including press out
 reach and social media coverage. \n\n\nAre you curious to learn more about
  different support roles for Extinction Rebellion Boston?\n\nOther session
 s include: \n\n* [Peacekeeping & deescalation\, Monday August 21](https://
 xrboston.org/action/peacekeeping-and-deescalation-08-21-23/): Help guide p
 eople where to go and keep protest safe by blocking traffic block of stree
 ts for us along the parade route.\n\n* [Police Liaison\, Monday August 28]
 (https://xrboston.org/action/police-liaison-08-28-23/): Conveys informatio
 n and demands between the police and the group before/during actions. Help
 s to keep the police calm and reminds them of our non-violence. \n\n* Arre
 st support: Provides direct personal support for arrestable people. They h
 ave all relevant personal information\, will take the call from the police
  station\, provide support at the police station and makes sure everyone g
 ets home safely.\n\n-::~:~::~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:
 ~:~:~:~:~:~:~:~:~:~:~:~:~::~:~::-\nDo not edit this section of the descrip
 tion.\n\nThis event has a video call.\nJoin: https://us06web.zoom.us/meeti
 ng/register/tZcuf-ChqT4uHN1f2-ciXSOJS9FSkOeoIwtW\n\nView your event at htt
 ps://xrboston.org/action/media-support-07-16-23/\n-::~:~::~:~:~:~:~:~:~:~:
 ~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~:~::~:~::-
LAST-MODIFIED:20230731T231323Z
LOCATION:Online event
ORGANIZER;CN="Extinction Rebellion Boston":MAILTO:outreach@xrboston.org
URL:https://xrboston.org/action/media-support-07-16-23/
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