Outreach "The Catalyst" Book Talk

Jonah Berger's book "The Catalyst: How to Change Anyone's Mind" identifies the key barriers to change and how to mitigate them. We will meet on zoom for a 1.5 hr presentation of the concepts within the book and discuss how to apply these concepts to XR Boston's goals and activities. You do not have to read the book to join the discussion! The talk will cover the books core concepts.